Brands that ring true.Experiences that stay with you.Productions that move people.
I most enjoy working with people and organisations who believe in something and want to show it. I help them do that: thinking strategically, developing an approach and rolling up my sleeves until it really works.
Human-centred, clear, from strategy through execution.
Services
What I do, and how
Broad enough to see the bigger picture. Concrete enough to make it real. From brand strategy to live production: I think alongside you and get involved.
From the first idea to a live experience. Stage productions, interdisciplinary projects and site-specific locations, from concept to realisation.
Read more →Strong brands start with a clear story. From brand strategy and positioning to websites and branding sessions.
Read more →Creative live experiences that work in their flow, atmosphere and impact, from strategy and concept to delivery on location.
Read more →From campaign films and music videos to school projects and documentaries. Script, direction, camera and editing.
Read more →Experience the value of a generalist who can bring a fresh perspective. I have coached many startups as a coach and sparring partner, and think along on brands, strategy and the smart use of AI.
Get in touch →I get energy from developing original projects, innovating and collaborating.
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About me
Someone who thinks alongside you and builds with you
I'm Christian Fictoor, a strategic and creative advisor with more than 20 years of experience in branding, events, culture, music and innovation.
My strength lies in connecting strategy, creativity, people and technology. I like thinking together about direction. Then I'm just as happy to roll up my sleeves.
Open, relaxed, clear and good-humoured.
Network
Network & collaborations
For each project, I work with specialists who are a good fit for the assignment.