About me
Christian
Fictoor
Strategic & Creative Advisor: more than twenty years of experience in brands, live experiences and practical AI. From shaping strategy to rolling up my sleeves, preferably in genuine collaboration.

Who I am
I am not a consultant who leaves a report and walks away. I listen carefully first, develop a strategy where needed, and then work alongside you on execution. The projects I am most proud of have always grown out of genuine collaboration: open, enjoyable, making room for each other's expertise and working together towards a result everyone can be proud of.
My strength? I quickly see the big picture and the details that make the difference. Broadly skilled, but never superficial. From brand strategy and branding to live productions, digital tools and AI implementation, I step in where needed.I work just as well independently as in a multidisciplinary team. Open, direct and good-humoured. I stay involved as plans become reality. That is exactly when I want to know whether it works.
Over more than twenty years, I have worked with a wide range of clients, from municipalities and festivals to SMEs, cultural organisations, startups and international companies. As a coach, I guided startups within Startup Weekends and co-organised various startup events at several editions. This also brought recognition: I was a finalist in the Freelancer of the Year Awards (2017).
How I work
I develop strategy, build alongside you and make sure it gets done. The best results come from genuine collaboration.
- 01Open and relaxed
- 02Clear and honest
- 03With humour and energy
- 04Practical and hands-on
- 05Building results together
Worked for, among others
Governments, cultural organisations, festivals, SMEs, media, non-profits and large international companies:
Affiliations
- →iGNITE! Music
Through iGNITE! Music, I work as a freelancer on artist development, branding and productions.
- →PULSE Podcast Productions
Podcast production from concept to distribution
- →PULSE Concert Registrations
Professional concert and event recordings
- →STROOM
Creative hub, co-creator & co-founder (via iGNITE! Music)
- →EMMA
European Music Managers Alliance, Steering Committee for Electronic Music & Dance (via iGNITE! Music)
- →Chris Fictoor Foundation
Board member: supports young professional artists
