Branding & Marketing
Branding
Sessions
Not a fill-in model you could paste onto any other brand. I developed and refined this approach over fifteen years of work. For entrepreneurs, makers and artists who want to build a brand that is truly theirs. Four sessions or an intensive two-day pressure cooker.
In a short conversation, we discuss your situation, timing and whether this approach is a fit. No obligation.
This is a good fit when...
- →Your brand or story no longer fits who you are now
- →You are entering a new phase: a pivot, growth or launch
- →You want to be visible and discoverable professionally, but your positioning is not yet clear
- →You depend on your network and want to change that
- →You want more focus and clarity in all your communications
This is not a fit when...
- ×You are only looking for a logo or visual identity without a strategic foundation
- ×You do not have 12 hours free in the coming weeks
- ×You want a ready-made formula without contributing yourself
Two formats
How you approach it is your choice
4 Sessions
Spread over time
Four working sessions of approximately 3 hours each. Between sessions, you have time to reflect, do writing assignments and let interim results sink in. Ideal if you want to build consciously at your own pace.
- •4 × ~3 hours
- •Online or on location
- •Time to reflect between sessions
Pressure Cooker
Intensive, approximately 2 days
Everything in one intensive programme, at your location or elsewhere. No distractions, maximum focus and fast results. You go in as yourself and come out with a complete brand foundation.
- •Approximately 2 days on location
- •Maximum intensity & focus
- •Leave with the foundation complete
The method
Four sessions.
One strong brand.
I developed this framework myself: it was not copied from a book, but built from 15 years of practice. Each iteration responded to what I saw working, and not working, with real clients, new channels and changing market conditions.
One of the models used in it is my Dynamic Business Ecosystem model, as described in Is Your Marketing In Sync Or Sinking by Yaagneshwaran Ganesh, which I contributed to. It connects brand identity, market position and communication as one coherent system rather than separate parts.
Your story
We start with the basics: who are you, where do you come from and what has shaped you? Not as therapy, but as raw material for a brand that truly fits. The best brand stories are rooted in real experiences.
- •Personal story & background
- •What drives you, personally and professionally
- •What you love and what you find terrible
- •Your personal mission or motto
- •The difference between you as a person and you as a brand
Baseline & market
Where are you now? We map your current position: what works, what does not, who your audience really is and what the market asks of you. Honest, focused and direct.
- •Current market position
- •Audience analysis, current and desired
- •Opportunities & threats (SWOT)
- •Competition & differentiation
- •What the market is missing without you in it
Positioning & identity
The heart of the method. Together we build your brand foundation: why you exist, how you do it and what you deliver. From WHY/HOW/WHAT to core values and your elevator pitch.
- •WHY / HOW / WHAT (Golden Circle)
- •Core values (up to 5, sharply defined)
- •Brand purpose, mission & vision
- •Positioning statement
- •Elevator pitch in multiple lengths
Expression & translation
Your brand lives not only in words: it has a face, a tone and a feeling. We translate everything into how you communicate and how you look.
- •Tone of voice & language style
- •Look & feel (visual direction)
- •Goals for 2, 5 and 10 years
- •Concrete next steps
- •Alignment on the final result
What you get
Deliverables
- →Complete Branding Document
- →Brand Story, your story in powerful language
- →Brand Essence, purpose, mission, vision & brand promise
- →Core values with explanations
- →Positioning statement
- →Biography in multiple lengths (short / medium / long)
- →Tone of Voice guidelines
- →Visual identity direction (colour, typography, feel)
- →Photography & styling moodboard
- →Goals & concrete next steps
Investment
All-in package
Includes preparation, guidance during all sessions, work between sessions and the complete Branding Document as the final deliverable.