Branding &
Positioning

What you get

Not a one-off campaign, but a brand that stands for something. Together we clarify who you are, what you want to mean and who you want to reach. Then we translate that into your story, your look and the choices you make. This helps your audience see not only what you do, but also what you stand for.

Ideal for

For organisations, makers and artists who feel their brand no longer shows what they have to offer. Or who want to take the next step, but first want to clarify their story and look.

My approach

I listen, ask questions and help you choose. What matters, what can change and what do you want to hold on to? Then we translate those choices into your brand and put them into practice.

Would you like to do this in a compact, clearly defined programme? Explore the Branding Sessions: four sessions or a pressure cooker, including a complete Branding Document.

Scale & roles

I have worked as a marketing coordinator, interim marketing director, marketing lead and fractional CMO: sometimes as an independent advisor, sometimes as part of a decision-making team. I led complete campaigns, rebrandings and integrated marketing overhauls from strategy to execution, including online PR, media policy and team management.

I have worked with many startups and growth companies in early and challenging phases. That is what draws me in: the path is not mapped out yet, the culture is innovative and informal, and there is real scope to build something. For Freedom Internet, I guided the complete brand development and activation. This brought in new customers. The crowdfunding campaign via CrowdAboutNow was one of the platform's most successful ever. Within a few weeks, the community raised more than € 4 million.

Alongside projects for organisations, I also gave talks, training and workshops on marketing, social media and innovation for SMEs, government agencies and the cultural sector. As a sounding board and coach, I supported startups at Startup Weekends and co-organised several editions. I also guided regional campaigns for local political parties such as PvdA and D66.

Previously worked for

• •Freedom Internet• Interim marketing lead
• •PUUR / Goldmund Benelux• Branding
• •Military Boekelo-Enschede• Online strategy & on-location implementation
• •FBK Games• Online strategy & on-location implementation
• •Enschede Marathon• Online strategy & on-location implementation
• •Rabobank Enschede-Haaksbergen• Marketing communications
• •Province of Overijssel• Campaign work
• •Municipality of Deventer• Campaign work
• •Saxion University• Communications strategy
• •PvdA (regional)• Campaign
• •D66 (regional)• Campaign