So amazing to have collaborated on a new book again by my best buddy Yaagneshwaran Ganesh!
The subject of “The Collaborative Crow”:
It doesn’t matter how great your product is or how brilliant your marketing is unless your entire organization works together towards a clear collective outcome. To make that outcome a reality, every function needs access to customer intelligence, but in a context relevant to them.
The Collaborative Crow provides you with ideas, direction and a method to bring the entire organization on the same page with what’s happening with no tiers and privileges.
Democratize customer intelligence. Collaborate and conquer.